Project Description

Click to see interactive dashboard

RFM segmentation

This dashboard and analysis was developed to offer Rise and Shine Agency (Marketing agency of Quick) valuable insights into their customer base, enabling them to make data-driven decisions for marketing, customer retention, inventory management, and product development. It help to enhance customer-centric strategies and fostered long-term growth and profitability. Thanks to this dashboard Rise and Shine Agency, it was easy to tailor marketing campaigns and promotions to specific customer segments, improving the relevance and effectiveness of their outreach.